Many times, people spend so much time and effort trying to recruit new customers that they forget about the customer base they already have. Existing customers, of course, are the best source of revenue and that makes them your most important asset. Keeping people who already use your services happy is the number one step to building a successful business. In the parking industry, that means that parkers that depend on you need to be able to keep on depending on you. Trust takes a long time to build and only one bad experience to lose.
For those of us in the parking industry, endless parking spots to fulfill every customer’s need would be a dream come true. Except, of course, then you’d have to pay to build and maintain all those extra parking spots. Many lots, are, in fact, built to meet maximum need, but even in overbuilt lots, there can be times when spaces that are usually empty are not. Making sure that customers whose day to day routines include pakring at your site stay happy is crucial to keeping their trust. Learn more about lost spots in our recent blog post here.
Real Time Occupancy Data
Giving customers real time data that tells them if and where spots are available is priceless. Not only does it remove the stress of searching for a spot, but it gives customers something to depend on in their busy unpredictable routines. Allowing people to keep to their schedule and know whether they will find a spot when they reach your lot creates a sense of trust and confidence that results in happy customers that keep coming back.
Parking Counting Platforms
There’s no denying, there are a wealth of options when it comes to choosing a parking counting platform. But in a field where every miscounted number can make the difference between a dependable customer and a lost opportunity, the ideal platform needs to offer pinpoint accuracy or it can be useless. At Parking Logix, our entire platform is built on this premise and our accuracy is incomparable to any other in the industry. There’s a reason our system is called OpenSpace. If we say a space is open, your customers can bank on it that it will be. And so can you.
In cities where alternate transportation is becoming popular, are parking building requirements too strict? Read more here.
Did you know?
Parking lots seem mundane but do you have any idea how cool they can be? Check out the 20 coolest parking lots in the world!
At CSUEB, parking lot signage makes finding parking easier, almost. The new system has so far caused more confusion that convenience. Read more here.
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Wondering if OpenSpace is for you?Contact us to find out if you may qualify for a free trial! Limited time offer, must meet eligibility requirements.