Parking Guidance and Universities
Like municipal parking operations, universities and colleges represent some of the most challenging and dynamic environments in the industry. With peak ingress periods of tens of thousands that descend upon campus each morning, huge events that attract both regular and first time visitors, unending variety of various permits programs, and some of the most entitled groups of parkers in the industry, academic parking managers have their hands full.
Similar to downtown environments, academic institutions hit peak congestion typically 2-4 days per week at the start of the day, when a majority of the staff and students drive to school within a short time period. With huge demand in such a brief time, many parkers experience difficulty in finding suitable spaces in time for class, as there is no way to identify how many spaces are available in facilities without a proper counting platform in place. Simply using parking guidance technology to count the number of available spaces can provide the right information at the right time, allowing parkers to locate spots quickly and get to class on time.
Even busier than 9AM chemistry is Game Day, when the world descends upon the campus to cheer for the home team or just find an excuse to have a bbq in a parking lot. During these massive events, traffic management is essential to prevent congestion on arterial roads and provide the greatest level of safety to pedestrian traffic. Space occupancy data can help direct parkers to specific gates or aisles based on available capacity. Perhaps even more importantly, it can provide ingress statistics to allow for proper audit of parking ticket sales per lane.
One of the most common methods to identify the optimal level of parking permits in any lot is what is called the “scream level”, which is where permits are sold in a lot until people are screaming in the office. For those that would rather enjoy their first few hours of each day and get work done, real time and historical occupancy data gathered by parking counting platforms can provide the transparency as to know when any lot reaches it maximum, to help decide what kind of permits and how many of each to sell in each parking area.
With almost 71% of bachelor’s graduates completing their degrees with a student loan of nearly $35,000, the concept of customer service should never be foreign to your college parking operators. Schools with poor access to parking are often targets of unwanted PR, not to mention negative social media posts. Students are customers like any others, and customers who can choose to rate, comment on, use, or decry your services. Good college parking lots need to maintain that focus and treat students like the customers they are. With parking occupancy, students can access the data they need to know exactly when and where spots are available with integration into school apps and websites.
Just as with any other parking environment, university parking lots need to be efficient to maximize access and customer satisfaction. Providing students and faculty with parking occupancy data gets them out of their cars and into the classroom on time.