In case you’ve been hiding under a rock (or don’t work in the parking industry) parking guidance is simply keeping track of available parking spots and letting people know where they can find them. For airports, where rushing and stress are commonplace, that can be particularly valuable. Letting people know where spots are available in your lots via airport signage, website, and parking apps can make people a lot more likely to park on site instead of finding a spot in an off-site location. But the benefits extend far beyond that.
Parking & Attitude
Guiding cars into spots in on-site lots does more than just increase your parking revenues. Searching and circling for a spot, particularly when people are in a rush, creates stress. Even once they do find spots, that stress doesn’t just disappear. And stressed travelers are not good for an airports bottom line. They are less likely to spend money in airport concessions, more likely to be moody and irritable, and more prone to poor decision making.
Time is Money
When you guide people into available spots instead of making them circle endlessly looking for them, the payoff goes beyond better parking revenue and improved moods. The time that parkers gain by getting into spots quicker is likely to be spent in the airport. That will often translate into buying meals, snacks, or gifts. The time and calmer attitude you help people gain translates into money for your bottom line.
Parking Guidance that Pays Off
With Parking Logix, parking guidance gives you a return on your investment even quicker. With our intuitive system that uses sensors only at entry and exit points, you save a ton on equipment and installation. And that’s without compromising on accuracy. In fact, our system has better accuracy despite our lower price tag. Check out OpenSpace from Parking Logix and learn how you can get more out of your airport’s lots.