What’s in a Sign? Airports are notorious for having signs posted everywhere. And with good reason. Most people in airports aren’t there often enough to know their way around. And without signs, they may not be able to find their way to arrivals, departures, security, or the terminals or parking lots they need. But what…
Instant Gratification Anyone looking for pretty much anything can click add to cart and buy it. People talk about the American retail apocalypse and of shopping centers becoming obsolete. But if you manage a mall, you know that while retail sales have certainly suffered, there are still many headed to real-life stores. And they aren’t…
Our survey established that people don’t think there’s enough spots to park in and that they’re wasting significant chunks of time searching for parking spaces. But are they willing to do something about it? Our third question on the Omnibus survey of 1,000 randomly selected drivers asked how likely participants would be to use an…
Parking Apps & Distracted Driving Instant Gratification There’s no denying it; today’s drivers are distracted. In fact, today’s people are distracted. Faced by a constant onslaught of new information, quick videos, and constant contact, people simply can’t focus. A NY Times article calls the constant stream of stimuli people encounter “a profound….challenge to focusing….,” while a…