Anyone looking for pretty much anything can click add to cart and buy it. People talk about the American retail apocalypse and of shopping centers becoming obsolete. But if you manage a mall, you know that while retail sales have certainly suffered, there are still many headed to real-life stores. And they aren’t dinosaurs. They may be people who value the experience of looking through merchandise. Or they may need something fast or enjoy the instant gratification of choosing an item and walking out with it. Parking data may be just what you need to keep up that momentum.
Customers headed to malls chose not to take the route of ordering something and waiting for it to come. Chances are, they may not be very eager to wait for a spot either. If the search for a spot take too long, they may just head home to order online instead. That’s where parking data comes in. Gathering up-to-the-minute availability info on where spots are available lets you keep potential customers engaged and helps you keep up with the competition of the online marketplace.
Parking Data & Your Mall
With parking guidance, you can get accurate real-time data on where and when spots are available. OpenSpace from Parking Logix helps you harness and monetize that data. Show parkers where spots are open on brightly lit LED signage as well as on parking apps, your mall app, and even your website. When they know where they can park, customers can get out of their cars quicker and calmer. The result is that they actually do get into your stores and are more likely to spend money and to return.
Shopping centers are rightly concerned with the bottom line. At Parking Logix, we start your parking guidance investment ahead right from the start. With an initial investment cost that’s a fraction of competitors, OpenSpace comes at a price point any shopping center can consider. And we help you avoid the cost of wiring and installation with our plug-n-play solution that’s ready to go right out of the box. And finally, by keeping your customers happy, engaged, and eager to return, OpenSpace returns your investment quickly and many times over.