While the average person may not be thinking about holidays just yet, shopping centers are already preparing for the season that keeps them in business the rest of the year. Thanksgiving is approaching in just a couple weeks and Black Friday and the frenzy of holiday shopping is not far behind. Now is the time to start preparing for a lucrative holiday season. Retail parking guidance can help increase revenues and keep you in the black this coming year. Here’s how.
Full Lots = Full Shops
There’s a simple formula to improve sales with parking guidance. While all year long, you may struggle to get customers to come shop at your retail stores, this is the time of year that your lots are so full that people often can’t even find anywhere to park. Full lots should equal full shop and high revenue but they don’t always. At many shopping centers, certain parking areas are the popular ones. When customers come and can’t find spots there, they may just give up and go home. Retail parking guidance can change that.
Happy Customers Spend More
Some people are desperate enough to shop that they won’t give up just because they can’t find parking. And that’s good, right? Well, think how you’d feel after 45 minutes hunting for a parking spot. Probably not very calm, energetic, or enthused. More likely you’d be stressed, frustrated, and annoyed. And that doesn’t make for good sales. Getting customers into available parking spots faster means less stress and more calm, happy feelings. And mood directly affects consumer behavior. But what if you could use retail parking guidance to keep them calm and happy and keep sales high?
Too Late for Retail Parking Guidance This Year?
Parking guidance may seem like a good solution to fill empty areas of your parking lots during holiday season and keep shoppers happy and eager to spend money. But isn’t it too late for 2019? For most parking guidance systems, that’s true. The installation process is lengthy and complicated and not something you’d like to embark on during the busiest time of the year. But with OpenSpace from Parking Logix, the entire system is up and ready in just 24 hours. And that’s with no lot closures, wiring, or in-spot installation. Simply bolt your sensors to the road, and your system is ready to start counting.