Whose Needs Do You Need to Meet?
Municipal parking lots have a challenging mission. Unlike corporate lots, shopping malls, or hospital parking garages, their customers aren’t limited to one customer type with one agenda. City parking lots service everyone, from business owners to shoppers, government employees to people headed to medical appointments, and commuters to first time visitors. Some of your customers have the same schedule every day, others only look for parking occasionally, while others are in the area for the first and maybe only time. How can one lot meet so many different needs?
The Common Denominator
One thing that all your potential customers have in common is that they don’t want to waste time looking for parking. While people headed to their desks may need to get there promptly by 8:30 and people meeting for lunch might be a bit more flexible, no one likes to be late. Parking guidance helps people find somewhere to park faster so that they aren’t wasting time (and emissions!) roaming, circling, and searching for spots. Parking guidance directs them toward your municipalets them know exactly where they can park, and where they can’t.
Better for your Lot, Better for your City
Filling your lot faster isn’t just good for parking lot revenue. When people park faster, they get to work, shop, spend time with friends, and explore faster. In other words, they spend more time engaging with your city’s assets. This generates revenue not only for your parking lot but also throughout your city’s locations and resources. For first time visitors such as tourists, parking guidance helps them navigate the challenge of finding parking in an area that is foreign to them. This leads to a more positive experience in your city, making it more likely that they’ll return- and recommend it to their friends.
Sharing the Data
How does parking guidance let drivers know where to find parking? Sensors gather data on where available spots are, but that data alone is worthless unless you have a quick and easy way to share it. With OpenSpace, customizable digital signs show drivers exactly how many spots are available in each lot, or level of your lot. Data can also be seamlessly sent to your website as well as to parking apps so that drivers can see real-time parking availability from anywhere, anytime. This gives them the data they need whether they’re planning ahead or searching in the moment. Watch the video and hear for yourself how parking guidance helps cities get more from their parking resources.