Thanksgiving is just around the corner, soon to be followed by Christmas, New Years, and a long cold winter. All of which mean it’s time for people to head to resorts to celebrate, get away, or enjoy a break. Whether your resort offers a sunny escape or winter sports, your goal is the same- to pamper and indulge your customers. Here’s why parking counting should be part of that picture.
Stress & Resorts Don’t Mix
No one heads to a resort because they’d like a little more stress in their lives. But if you don’t offer parking guidance, that may be just what you’re adding to their vacation mix. A trip to a resort should be calming and rejuvenating. But the stress of looking for parking is real. Parking anxiety isn’t just an imaginary malady – and it can put a real damper on vacation.
Parking guidance helps avoid the stress of parking by letting your guests know exactly where parking is available- and where it isn’t. Parking counting systems like OpenSpace keep track of parking availability data using smart sensors. They then convey that data to smart signs (customized to your specs) outside your facility and parking lots. They also include API integration so you can push that data right to your resort website and to parking apps. That means when guests arrive, and every time they leave to explore and return, they can find parking without circling aimlessly for a spot. And that translates into happier customers- and a better bottom line.
Positive Experiences And ROI
It isn’t just a vague theory that improving your customer experience will translate into revenue. Actual statistics back it up. Enhancing your guests’ stay with parking counting makes them more likely to return- and more likely to spend at your resort. A study by the Harvard Business Review found that customers with the best past experience spend 140% more compared to customers with a negative experience. The study also found that negative experiences- such as difficulty finding parking- actually increase your expense as these customers are more likely to complain and require support.
Improve the parking experience at your resort this winter– and reap the benefits for years to come. Try OpenSpace today!