It’s finally June and airports the world over are filled with vacation goers, headed out to enjoy some hard-earned time off. With more options of airports, airlines, and flying experiences than ever, modern travelers seek an experience that is the most personalized and offers them the best amenities. They want a smooth, streamlined experience from their arrival at the airport through their return flight home.
While today’s airports need to lure potential passengers with amenities such as parking guidance, parking does more for them than just that. With lower airfares, unpredictable oil prices, and constant economic change, airports have to rely on more than just flights to bring in revenue.
According to Parking Today, the most viable channels for non-airline income are retail services, food and beverage, parking, and passenger access. Most of these are expected to remain flat in coming years while parking revenue is expected to increase and play an even more significant role in creating profits for airports.
With the draw of off-site parking at a lower price, airports need a draw to get travelers to use their parking lots. Offering a parking guidance platform like OpenSpace keeps accurate count of parking availability, displays that information with clear signage that directs drivers to available spots, and allows the rushed traveler to get into the airport quicker and with less stress than other parking alternatives.
Integrating OpenSpace with apps gives travelers the added ability to predict parking availability before they leave their destination and guide them into a spot as they arrive. In addition, the data collected by OpenSpace provides insight into peak usage times, allowing price adjustments to maximize profits.
Helping people find parking spots quickly does more than create a personalized experience and create revenue through on-site parking though. It also gets travelers into the airport earlier- increasing their chances of spending money on other non-flight items such as retail services and refreshment.
In short, parking guidance improves the customer experience, enhances revenue stream, and improves the likelihood that travelers will spend more money before their flights. It’s a decision that makes common sense for today’s airports.
