With the continual growth of online shopping and predictions of online spending surpassing past years once again, it’s easy for shopping centers to feel superfluous as the 2018 holiday shopping season begins in earnest.
With projected online sales of $123.4 billion for November and December, it’s easy for shopping centers to think they don’t need to be concerned about adequate parking at their physical locations. But they may want to rethink that stance.
According to Forbes, an astounding 91% of consumers plan to shop at physical locations this holiday season. While most of those shoppers will be shopping online as well, that’s a lot of people heading out to stores, and a lot of cars looking to park.
Is your parking lot holiday ready?
More and more parking lots across the country are using parking counting to help cars park faster and get into stores quicker. While parking guidance systems used to be viewed as a luxury for malls, they are now integral to keep shoppers interested and prevent them from heading home and just completing purchases online.
Parking counting systems let parkers know where spots are available so that they know where to head to find a spot, and which areas to avoid. While traditional systems are expensive and involve wiring each spot individually- a costly and time-consuming process, OpenSpace by Parking Logix is a simple plug-n-play solution that is up and running within just several hours.
With integrated sensors installed in speed humps at lot entrance and exit points, the OpenSpace system gives highly accurate parking counts at a fraction of the cost of other systems. It’s turning the parking industry on its head, from hospitals to universities to municipal lots- and at shopping centers around the country.
Don’t let shoppers get discouraged and spend their holiday dollars in front of a screen. Make sure your lot is ready to service them- during the holiday season and beyond.